Google Acquires Alooma to Boost Cloud Data Migration Efforts

Google’s acquisition of Israeli startup Alooma strengthens the cloud provider’s ability to pull various sets of information into its data warehouse services, but also pulls another multi-cloud option off the table for customers.

Alooma’s data pipeline service aggregates information from a wide variety of sources, from databases such as SQL Server, Amazon Aurora, Google Cloud Spanner and Oracle, to enterprise applications such as Salesforce, Zendesk and Zuora. It then merges these datasets into data warehouse targets like Google BigQuery, AWS Redshift, and Snowflake for analysis. Support is underway for Azure SQL Data Warehouse, MySQL, and PostgreSQL, according to the Alooma website.

Considering its value, some of these prebuilt integrations will likely survive the transition to Google Cloud ownership. Google will support Alooma’s customer use of the pipeline tool in other clouds, but plans to accept only new customers who want to migrate data to Google Cloud Platform (GCP), according to a spokesperson. from Google.

Indeed, Google official blog post on the deal refers only to how Alooma can direct workloads to its Cloud Spanner and Bigtable services – without any mention of competitor cloud services. It’s kind of a surprise, said Deepak Mohan, analyst at IDC.

Deepak mohan

“I would have thought they would keep the funnel as big as possible,” Mohan said.

These acquisitions have become commonplace as major cloud providers continue to expand their capabilities. In January, AWS bought CloudEndure, a provider of workload migration, disaster recovery and backup services. GCP had offered the CloudEndure tools to its customers free of charge.

Last year, GCP bought Velostrata, another Israeli startup specializing in cloud migration. But Velostrata’s tools are moving databases and wholesale virtual machine-based applications to the cloud, while Alooma’s goal is to pull information from those target sources and into the cloud for analysis. GCP now has both arrows in its quiver.

Alooma’s focus on ETL for data warehousing and analysis is also where Google has been successful in the business, Mohan added.

We expect to see a lot of renewed interest in migration technology and migration service providers.

Dave bartoletti analyst, Forrester Research

“This is all in the context of inherited inertia,” he said. “There are things cloud companies need to do to help customers make the transition. “

Google has vast engineering resources, but obviously decided that speed was key in terms of acquiring Alooma.

“When you think about this market and how quickly cloud providers are fighting for market and share of mind among buyers, a year is too long to wait,” Mohan said.

Terms of the Alooma purchase, which is subject to closing conditions, were not disclosed. The company had received $ 15 million in venture capital, according to Crunchbase, which suggests a possibly modest price. Israeli trade publication Globes placed the cost at $ 100 to $ 150 million, although he cited only “market sources.”

Other Google Cloud offers to come?

While not a blockbuster in terms of value, Alooma’s purchase reinforces widely held speculation that Google Cloud will accelerate acquisitions under the leadership of recently appointed CEO Thomas Kurian, a former senior executive. from Oracle.

Dave Bartoletti, ForresterDave bartoletti

The purchase of Alooma also symbolizes a larger trend in the cloud market, said Dave Bartoletti, analyst at Forrester Research. This year, we will see a surge in cloud adoption by businesses, with companies focusing on modernizing their existing core application portfolios, he said.

The first step in any enterprise application modernization effort is deciding what, if anything, move to public cloud and what needs to stay in an enterprise data center. “We expect to see a lot of renewed interest in migration technology and migration service providers,” Bartoletti said.

With Alooma and Velostrata, Google has pioneered faster and easier ways for businesses to move both data and virtualized applications to Google Cloud to kick off these important legacy application modernization efforts, he said. declared.

Sean N. Ayres