Google buys Alooma to bolster its cloud data migration chops

Google’s acquisition of Israeli startup Alooma bolsters the cloud provider’s ability to pull diverse sets of information into its data warehouse services, but also takes another multi-cloud option off the table for customers.

Alooma’s data pipeline service aggregates information from a wide variety of sources, from databases such as SQL Server, Amazon Aurora, Google Cloud Spanner, and Oracle, to enterprise applications such as Salesforce, Zendesk, and Zuora. It then merges these datasets into data warehouse targets such as Google BigQuery, AWS Redshift, and Snowflake for analysis. Support is ongoing for Azure SQL Data Warehouse, MySQL, and PostgreSQL, according to Alooma’s website.

Given its value, some of these prebuilt integrations will likely survive the transition to Google Cloud ownership. Google will support use of the pipeline tool by Alooma customers on other clouds, but plans to accept only new customers who want to migrate data to Google Cloud Platform (GCP), according to a gatekeeper. -word of Google.

In effect, Official Google blog post on the agreement refers only to how Alooma can direct workloads to its Cloud Spanner and Bigtable services, without mentioning competitors’ cloud services. That’s a bit of a surprise, said IDC analyst Deepak Mohan.

Deepak Mohan

“I would have thought they would keep the funnel as wide open as possible,” Mohan said.

These acquisitions have become commonplace as major cloud providers continue to expand their capabilities. In January, AWS purchased CloudEndure, a provider of workload migration, disaster recovery, and backup services. GCP had offered CloudEndure tools free of charge to its customers.

Last year, GCP bought Velostrata, another Israeli cloud migration startup. But Velostrata’s tools move databases and VM-based applications to the cloud, while Alooma’s goal is to extract information from those target sources and into the cloud for analysis. GCP now has both arrows in its quiver.

Alooma’s focus on ETL for data warehousing and analytics also aligns with where Google has seen traction in the business, Mohan added.

We expect to see renewed interest in migration technologies and migration service providers.

David Bartoletti analyst, Forrester Research

“All of this is in the context of legacy inertia,” he said. “There are things cloud companies need to do to help customers make the transition.”

Google has vast engineering resources, but obviously decided that speed was key in terms of acquiring Alooma.

“When you think about this market and how quickly cloud providers are fighting for market and buyer mindshare, a year is too long to wait,” Mohan said.

Terms of the Alooma purchase, which is subject to closing conditions, were not disclosed. The company had received $15 million in venture capital, according to Crunchbase, suggesting a possibly modest price. Israeli trade publication globes placed the cost between $100 and $150 million, although he only cited “market sources”.

Other Google Cloud offers to come?

While not a blockbuster by value, Alooma’s purchase bolsters widespread speculation that Google Cloud will ramp up acquisitions under newly appointed CEO Thomas Kurian, a former top executive at Google Cloud. ‘Oracle.

Dave Bartoletti, ForresterDavid Bartoletti

The purchase of Alooma also symbolizes a larger trend in the cloud market, said Dave Bartoletti, analyst at Forrester Research. This year, we’ll see a surge in enterprise cloud adoption as enterprises focus on modernizing their existing core application portfolios, he said.

The first step in every enterprise application modernization effort is deciding what, if anything, to migrate to the public cloud and what should remain in an enterprise data center. “We expect to see renewed interest in migration technologies and migration service providers,” Bartoletti said.

With Alooma and Velostrata, Google has developed faster and easier ways for enterprises to move both data and virtualized applications to Google Cloud to kick-start these important traditional application modernization efforts, it said. he declares.

Sean N. Ayres