Rahul Tekwani Enters Data Research Industry With ‘Ground Zero Consulting’, Marketing & Advertising News, AND BrandEquity

Rahul Tekwani, Managing Partner of Branding Edge Strategic Communication, made foray into the data research industry with the launch of “Ground Zero Consulting”.

Ground Zero will focus on researching field and digital data and how businesses can improve the effectiveness of their marketing and communications by leveraging insights from social psychology and behavioral economics. Additionally, it will help businesses better understand how consumers think, feel and behave, enabling them to create more influential campaigns / solutions, the company said in a press release.

Tekwani, who is the Managing Director of Ground Zero, said: “The greatest benefits to be realized in today’s business and society should be based on a mix of data, technology, creativity and psychology of the world. consumer. Ground Zero will study demographics and what people say, as well as the inner workings of how individuals perceive a certain problem and the type of identity they form. The goal is to target the right demographic for our clients, gain a better understanding of their work, and then help businesses achieve better results by developing more effective ways of communicating with consumers.

Ground Zero will be based at Branding Edge’s headquarters in Mumbai.

The agency will take care of the creative, digital and reputation management of eFORCE …

Sean N. Ayres