Rep Data, Research Defender and DM2 Publish New Study

NEW ORLEANS, June 21, 2021 / PRNewswire / – Representative data, Research advocate and DM2 published a white paper covering a new study on the impact of various data collection techniques on the quality of market research data. The research-on-research assesses the effectiveness of applying different screening and data quality techniques in a survey, measuring impact through a number of established quality measures.

“We have found that by combining a consultative and service-oriented approach to data collection, with an emphasis on consistent execution, and specialized tools to reduce fraud, duplication and other negative attributes of respondents, we were able to show a statistically significant increase in data quality, “mentioned Patrick stokes, founder and CEO of Rep Data. “This white paper covers the research in detail, illustrating the positive impact that layering these approaches has on results.”

The white paper, entitled “Data collection techniques for quality results“is based on a survey conducted at the start of the second quarter of 2021 of n = 2,002. Representative data comes from an equal sample of four of the largest online sample providers in the market research industry. Complete data was distributed evenly across five cells, with providers providing n = 100 to each cell with consistent age and sex quotas. This provided a basis for comparing data between five aggregate cells using various techniques. quality assurance, including Research Defender proprietary fingerprints, fraud identification, text analysis, and respondent-level tracking.

The data illustrated that:

  • The layering of fraud mitigation techniques positively impacts bottom lines by creating a clean, healthy and efficient market research ecosystem;
  • Impartial and efficient sourcing from multiple panels and samples of suppliers provides more representative results; and
  • Using expert project management for fieldwork eliminates common challenges in the data collection process.

Based on the results of the study, the document includes leading considerations for primary researchers who wish to take a smart, quality-oriented approach to data collection and fieldwork.

The full article can be downloaded here:

Representative data
Rep Data provides full-service data collection solutions for primary researchers, helping to accelerate data collection for primary quantitative research studies, with a focus on data quality and consistent execution. The company’s mission is to be a reliable and repeatable data collection partner for market research agencies, management consulting firms, Fortune 500 companies, advertising agencies, financial consulting firms. brand strategy, universities, communication agencies, public relations firms, etc.

Research advocate
Research Defender has created a secure platform to help customers take control of their traffic and the quality of their product to create a clean, healthy and efficient ecosystem in the research industry. Having evolved into the programmatic sample, an ever-changing dynamic ecosystem, Research Defender exists solely to facilitate high quality and efficient transactions. As a truly independent entity, the company does not own or operate its own panel or exchange of respondents.

DM2: Digital Marketing and Measurement, LLC
DM2 provides clients with significant digital marketing, marketing research, and business intelligence capabilities – data-driven capabilities to deliver quantifiable insights. Founder Chuck miller developed the majority of DM2’s products from experiences as VP BI and Consumer Insights at AOL and Time Warner, with a strong focus on ad metrics. DM2 takes pride in its innovation, continually exploring the ever-changing digital world to bring the best solutions to today’s customers.

Media contact: Michelle andre, [email protected], + 1-415-577-8634

SOURCE representative data

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Sean N. Ayres