Shiri Ladelsky: Spoken Word artist by night, data scientist by day

Shiri Ladelsky (33) – Senior Director of Engineering – Armis

Staff: Married and lives in Tel-Aviv

Education: Bachelor in Computer Science and Computational Linguistics from Tel Aviv University

Professional: Senior Director of Engineering at Armis. Previously, he was Data Science Team Leader at Armis, Vice President R&D at Appfront and R&D Manager at 3i-MIND.

One more thing : Spoken Word artist and rapper

When she was a student at Reali High School in Haifa, and while her best friends were taking classes at the Open University to prepare for their future, Shiri Ladelsky decided that rap music was more important. What started as a hobby at the age of 14, listening to hip-hop group Shabak Samech on repeat, eventually led Ladelsky to record an album – featuring a guest appearance by singer-rapper Nechi Nech – and performances across Israel.

In recent years, Ladelsky has replaced rapping with Spoken Word, and these days hosts Spoken Word events and, of course, performs his own pieces about love, family, and life in general. “Spoken Word is the triangle of rap, poetry and drama. When it came from the United States to Israel, there were two groups that embraced it; first, rappers and second, people from theater. When I act, you can tell I come from rapping,” she says.

Ladelsky may be an artist at heart, but the rest of her time is devoted to a demanding career in cybersecurity. “Some people say they work in high tech for the money and make music for the soul, but the truth is, I enjoy the combination of the two things that work on different parts of the brain.”

Currently, Ladelsky is director of a key development group at Armis – one of Israel’s most promising high-tech unicorns, which has reached a valuation of $3.4 billion. The company develops software that allows organizations to identify all devices connected to their network and track their behavior to detect threats. It may sound technical, but it can save lives in a time when MRI machines can also be the target of cyberattacks. “Networked and unsecured medical equipment can disable hospitals, disconnect patients. We help identify and manage these risks.”

In his current position, Ladelsky manages about 30 employees and develops an important component at the heart of Armis’ technology. “Our job is to expand the sources of information that identifies devices connecting to the corporate network, to give users the clearest and most accurate picture. Our goal is to be a sort of Google Maps that will give an organization a snapshot of all device activity.”

She began her tech career in the military, serving six years as a private and officer in Unit 8200. “When I was drafted, what we were doing was still not called cyber. That concept developed during my service,” she laughs. After her demobilization, she graduated with honors from Tel Aviv University with a bachelor’s degree in computer science and computational linguistics. She then led the development of two start-ups: Mati Kochavi’s 3i-MIND, which develops analysis software and data collection tools, and Appfront, which develops a digital platform for restaurants.

She started her career at Armis about four years ago, when she created the company’s first data science team. “Data science helps identify which device is online and what operating system it is using based on statistical inferences from device profiles we already know. Because we have already seen millions of devices, we know how they should behave and, aided by models, can detect when an anomaly occurs.”

After about a year, she was transferred to California, to work directly with Armis clients. “It’s not very usual to go from the technical side to customer-facing, and for me that really meant a career change at 30. When you sit down with a customer and they ask a question, you can’t go and do research, you have to give answers on the spot Two or three months after moving to the United States, I once had a presentation in front of a Fortune 100 company. and I sat down with the founders of Armis to review the presentation. In the end, I remained the liaison with the client until he signed the contract and the money was deposited at the bank. For me, it was extraordinarily exciting.

What about the future? “My heart is in technology management. Will I embark on the adventure of creating something from scratch or will I work for a large company? I leave these possibilities open.”

Executive recommendation

Yevgeny Dibrov – Co-founder and CEO of Armis, writes about Shiri Ladelsky:

“Shiri joined Armis approximately two years after the company was founded and has been a leading development figure ever since. team on which large parts of the product are currently based. In addition, she led development efforts with our Fortune 10 and Fortune 50 customers, and led a team that engaged in strategic integrations with other security companies.Today, Shiri leads a product group of approximately 40 developers at Armis, which develops the company’s flagship product, and Shiri’s involvement – both technological and product-level – contributes to making the product ever more efficient.”

This article is part of a larger project, “40 under 40”, published by “Globes” in Hebrew.

Published by Globes, Israel business news – en.globes.co.il – on January 27, 2022.

© Copyright Globes Publisher Itonut (1983) Ltd., 2022.


Sean N. Ayres