TZP Group Appoints Senior Data Scientist Tamar Shapiro to Newly Created Role, Data and Analytics Partner

NEW YORK, March 1, 2022 /PRNewswire/ — TZP Group LLC, (“TZP”), a lower-middle-market, multi-strategy private equity firm, today announced that Tamar Shapiro has joined the firm as a data and analytics partner. analyzes in its portfolio operations group. In this newly created role, Ms. Shapiro, who previously led Analytics at Instagram, part of Meta Platforms, will work closely with TZP Group’s portfolio companies to help them leverage their data and analytics to drive growth. engagement, sales and profitability.

“Data science is essential for companies looking to deepen their relationships with their customers,” said Sam Katz, managing partner of the TZP group. “We recruited Tamar, one of the nation’s leading data scientists, to take on this new role, as she is at the forefront of leveraging technology and data to help businesses at all stages maximize their engagement and their growth. Tamar’s expertise is unique in the lower-middle-market private equity space, and her ability to build a strong analytical foundation for our portfolio companies will be central to their growth stories. Tamar will also work with our investment professionals to apply advanced data and analytics for investment research, conducting due diligence and performance evaluation. Tamar will be an extremely valuable addition to the TZP group as we continue to invest. in our platform for the benefit of our sponsors and to differentiate our capabilities for founders and leadership teams.”

At Instagram, Ms. Shapiro led a team of more than 350 data scientists and data engineers responsible for analyzing the app. His team used modeling, experimentation, advanced analytics and data to identify opportunities and launch the best products and services to meet the needs of Instagram’s more than one billion daily users. Prior to Instagram, Ms. Shapiro was Head of Analytics at Foursquare, where she led teams responsible for product analytics for the company’s consumer apps and created a B2B data product to monetize their rich location data. . She also spent more than a decade at American Express, where she became Head of Analytics for American Express’ Digital Division, where she developed and led the global teams responsible for data science, analytics product and customer information for the American Express website and mobile applications. She began her career as an actuary at Deloitte Consulting.

“Lower-middle-market companies sit on treasure troves of data, but don’t necessarily have the internal resources to monetize it or leverage it to drive their business results,” Shapiro said. “As a data scientist, I see this ‘vacuum’ as an opportunity to provide them with world-class data infrastructures that will give them a significant competitive advantage in their vertical markets. I chose TZP because the company is well positioned to seize this opportunity, clearly adheres to a set of deeply held core values ​​and operates with a rigorous process-driven approach.I am delighted to join the TZP Group team and partner with TZP’s portfolio companies to help their management teams to unleash the potential of their data.

Ms. Shapiro holds a Bachelor of Science in Statistics and Biometrics from Cornell University and a master’s degree in engineering sciences from Colombia University. She is a strong advocate for women in tech and has served as a mentor for Built By Girls, Minds Matter and Women Unlimited; as a speaker for Girls Who Code; and as Co-Chair of the Analytics Collective.

About TZP Group TZP Group, a lower-middle-market, multi-strategy private equity firm managing approximately $2 billion through its family of funds, focuses on control, growth stocks and structured capital investments in business services, technology and consumer businesses. Founded in 2007, TZP targets companies with strong historical performance and sustainable value propositions and aims to be a “partner of choice” for business owners and management teams. TZP seeks to invest primarily in closely held private companies where owners and management want to retain a significant stake and partner with an investor with complementary operational and financial skills to accelerate business growth, increase profitability and maximize the value of their retained interest. TZP draws on the operating and investment experience of its investment professionals to provide strategic and operational advice and is dedicated to creating long-term value. For more information, visit

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Sean N. Ayres